Impact Label, which was founded in 1964 by William Fogleson Sr. in Kalamazoo, MI, has benefited from a recent partnership with Domino. This high-quality custom label printer, which provides solutions for long-term durable labels and graphic overlays with a wide-array of equipment, has installed the Domino N610i digital UV inkjet label press.

Impact Label currently serves key sectors that include outdoor recreational, agricultural, medical, automotive, electronics, and food.

“At Impact Label, we take great pride in finding solutions and designing products for our customers by working with unique materials and adhesives,” says Abdullah Alyousif, director of engineering. “We produce everything from domed labels and graphic overlays for consumer products, to safety and warning labels for industrial applications. We’ve learned that success comes from having the knowledge and experience to truly exceed our clients’ expectations and to solve their unique challenges.”

Impact Label’s customers require high-quality, durable products with a short lead time, the company says. Its goal to constantly improve its capabilities and invest in new equipment and technologies led Impact Label to Domino.

“[The decision] was really based on speed, quality, consistency, and cost,” explains Matt Berry, vice president, Impact Label. “We knew that digital would address those key critical elements that would be a win-win for our customers and Impact Label. After meeting with all the different machine manufacturers, we could really tell that Domino wanted to be a strategic partner. They were ‘what can we do, how can we do it better, and we’ll be there to support you after we sell this press’ and they have definitely held up their end of that.”

“We researched various digital printing solutions, and Domino was the best fit for our needs. Their speed, quality, white opacity, technical knowledge, and commitment are world-class,” adds Alyousif.

Since installing the Domino press, Impact Label has been more competitive in full-color labels. It is also targeting a more comprehensive range of industries and partnering with other label providers that don’t have the same capabilities.

Lucas Adams, digital press technician, says, “Our throughput, our capacity, our uptime, our efficiency… all have increased.” 

“Our make-ready, our turnaround time, our delivery time to our customers all have decreased,” adds Bashir Toliver Sr., digital press technician.

According to Berry, Impact Label has increased its profitability, with sales and revenue increasing by 13%. The company has also gained new customers and entered new industries such as food, beverage, and cannabis.

“And the impact of COVID – We’ve noticed an increase in different industries such as medical and outdoor recreational, so being able to produce high-volume with the highest quality, efficiency, and speed without overwhelming the system has been critical.  With Domino, we are capable of handling more with less,” says Alyousif. “We are very pleased and satisfied with the quality and service provided by Domino.”

“The training and service are exceptional and world-class. All our press operators are trained, and they all come ready to work on the press with confidence,” adds Berry.

Lucas says, “The prepress training by the Domino Digital Solutions team is incredible. We also had the Sales & Estimating training, which was outstanding.” 

Berry explains, “When we built this building, we were looking at investing in some new equipment and our technology and infrastructure to move forward, so we started talking with a lot of different digital press manufacturers…HP, Durst, Domino…the big players in the industry.  And after a lot of reviewing and meeting with their sales teams and seeing what products they could produce, Domino was the best fit for Impact Label. And I think one of the things that really put them across the finish line was the support that we saw from them, the non-pressure that they weren’t just trying to sell us just to make a sale… they wanted to be there to be a strategic partner with Impact Label.”  

Adams says, “The Domino Difference for me is the speed, the quality of the product, and their tech support is fantastic. It really makes a difference. If you have problems they’re resolved quickly and efficiently, and they’re fixed.  It’s a nice piece of equipment.”

“I believe the Domino Difference is the commitment, the feeling of partnership,” says Alyousif. “The quality that Domino delivers. The speed, the efficiency, the capacity. That is the Domino Difference for Impact.” 

This new investment has Impact Label excited for what promises to be a bright future. “We have a strategy in place, and we are planning to grow aggressively in the next 5-10 years. We are planning to install new equipment and of course more Domino presses,” says Berry.

Alyousif adds, “Thank you Domino for providing a world-class printing solution, and we are looking forward to partnering more with you in the future.”